Add the room your members already wish you had.

This is the story we usually tell. Names change. The math doesn't.

A studio owner in Oxford opens her doors in 2023. By the second winter, she's losing members to a competitor across town with a recovery room. We install a six-person cedar sauna and a single plunge in March 2024. By the end of June, eighteen of her existing members have upgraded to the recovery tier at $40 a month. The install pays for itself in fourteen months and her churn is the lowest it's been since opening.

• Typical install: $18,000–$32,000 finished, sauna + plunge.
• Upgrade tier: $30–60 per member per month is the band that converts.
• Conversion: plan on 15–25% of existing members upgrading in the first year.
• Payback: 12–24 months in most studios we've quoted.

We're happy to put your real numbers into the model on a site walk — square footage, member count, current pricing — and hand you a printable one-pager you can show your partner or landlord.

A two-person plunge and a six-person sauna fit in roughly 120–180 square feet. We've put them in old retail bays, converted back offices, and one converted walk-in cooler. The room needs a 240V circuit, a floor drain, and decent ventilation. If you have those, you have a recovery room.